[ Case Study ]
California Prime Recovery
PPC
SEO
This client came to us struggling with their PPC and SEO efforts. They were getting a lot of clicks but noticed hardly any of them were converting. They were also consistently uploading new blog content but ever since googles algorithm update in April 2024, they began to see traffic declines. In this case study, we’ll address how we’ve developed solutions for both of these issues.
[ The Challenge ]
Increasing Leads From PPC Campaigns
This client began utilizing our services in March of 2024. By conducting comprehensive experiments testing within Google Ads, we identified and removed low-performing keywords that were driving lots of clicks but little conversions. We also restructured campaign naming conventions to provide clearer insights into performance , enabling us to allocate budgets more effectively.
Additionally, we optimized ad copy, introduced A/B testing, removed broad match and solely focused on Phrase & Exact Match Types & we changed the bidding strategy from Max Clicks to Max Conversions with a CPA Threshold. Through these efforts, we achieved a remarkable 50% decrease in cost-per-leads
March 2024
April 2024
May 2024
[ Further Tracking ]
Determining Lead Value
To accurately assess the true value of leads generated through our Google Ads campaign, we will leverage CallRail’s tracking and analytics capabilities. By Integrating CallRail with our ads and website, we can track which specific ads and keywords are driving the most qualified phone calls and form submissions.
We will then analyze the recordings and form data within CallRail to identify which leads resulted in actual conversions, such as appointments booked, purchases made, or other desired actions. This will provide invaluable insights into the quality of leads from different sources and enable us to optimize our campaign further by focusing on the most high-value keywords and ads.
[ SEO ]
Search Engine Optimization
This client wanted an optimzied strategy for their core service pages and their blog content since they began seeing rankings fall ever since Google’s ‘Helpful Content’ update they released in April 2024.
Overall Traffic Increase
We can see a strong consistent spike starting halfway through May. We introduced using 3 new important programs including Surfer SEO, SEMRush, & Core Lite SEO to accurately assess our competition and leverage ourselves ahead of them.
01. Keyword Research
This is a screenshot from Google Ads Keyword Planner which is a free tool as long as you have an ad account. The most important thing we’re looking for is substantial search volume and making sure that it isn’t too competitive for this brand.
02. On Page Optimizations
This is a program that helps us compare content by identifying word count, headings, paragraphs, images and keyword gaps from our competitors.
03. Backlinks From Relevant Directories
If all On-Page SEO is the same, it boils down to backlinks. California Prime Recovery is a behavioral health brand that resonates really well with Vitals, WebMD, Psychology Today, & More.
04. Technical SEO
They were hovering in the 50 range before we took them on as a client. Through a variety of different methods including lazy loading heavy content, minifying JavaScript, & optimizing images to the correct file types and compressing accordingly.
We can see a strong consistent spike starting halfway through May. We introduced using 3 new important programs including Surfer SEO, SEMRush, & Core Lite SEO to accurately assess our competition and leverage ourselves ahead of them.
Results
Below, we can see some major improvements in high-intent keywords that this business is looking to rank for.
[ California Prime Recovery ]
Business Impact
Unlock Your Website’s full potential with our Expert PPC services. We’ll optimize your online advertising, drive targeted traffic, and maximize your return on investment, ensuring your business reaches the right audience at the right time.
Client Love
Testimonials
Thanks to Sweet Media, my business has experienced remarkable growth in a short period. My online presence has never been stronger, and my brand awareness has skyrocketed. I'm seeing a significant increase in customer inquiries and conversions, which is directly attributable to their marketing efforts.
I can't recommend Sweet Media highly enough for their exceptional digital marketing services. As a small business owner, I was hesitant to invest in marketing, but Sweet Media made me a believer. From day one, the team at Sweet Media took the time to understand my business, my goals, and my target audience. They crafted a tailored marketing strategy that perfectly aligned with my vision.
Our Team
Wizards Behind The Scenes
FAQs About Paid Media
We offer a comprehensive range of digital paid media services, including search engine advertising (Google Ads, Bing Ads), social media advertising (Facebook, Instagram, LinkedIn, TikTok), display advertising, video advertising (YouTube, in-stream ads), and programmatic advertising.
Our team creates and manages paid media campaigns by first understanding your business goals and target audience. We then develop tailored strategies, create compelling ad creatives, set up targeted campaigns, and continuously monitor and optimize for performance to ensure maximum ROI.
We utilize various platforms for paid media advertising, including Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, Instagram Ads, YouTube Ads, and various programmatic ad platforms.
We measure the success of paid media campaigns using key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and overall engagement metrics. We provide detailed reports to keep you informed about campaign performance.
Yes, we offer retargeting and remarketing services to help you re-engage with visitors who have previously interacted with your website or ads. This strategy helps to increase conversions by targeting users who are already familiar with your brand.
While results can vary based on your industry and specific goals, our clients typically see significant improvements in brand visibility, website traffic, and conversion rates. Our focus is on delivering measurable results and maximizing your return on investment through continuous optimization and strategic management of your paid media campaigns.
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