Rize OC.
$10K to $300K/Month.
How Sweet Media helped Rize OC scale paid advertising from $10,000 to $300,000 per month in 4 months — while cutting cost per acquisition from $350 to $115.
A behavioral health provider needed to scale paid advertising without losing efficiency.
Rize OC is a behavioral health treatment provider in Orange County, California, offering addiction treatment, detox, outpatient care, and mental health services. At the start of the engagement, Rize OC was spending approximately $10,000 per month on Google Ads with a cost per acquisition of around $350.
The goal was straightforward but demanding: scale spend aggressively while simultaneously improving efficiency. In behavioral health advertising — one of the most competitive and expensive verticals in paid search — that combination requires more than just increasing budgets. It requires a fundamentally different campaign architecture.
Sweet Media partnered with Rize OC to rebuild the paid media system from the ground up — creating intent-based campaign structures, dedicated landing pages for every campaign, geographic segmentation, and a multi-channel expansion strategy that ultimately scaled the account to $300,000/month in 4 months while reducing CPA by 67%.
Services Provided
Industry
Behavioral Health · Addiction Treatment · Detox · Mental Health
Scaling spend in one of the most competitive verticals in paid search.
Behavioral health keywords carry high CPCs, strict compliance requirements, and intense competition. Scaling without a disciplined structure means wasted spend, poor lead quality, and rising CPAs.
High Cost Per Acquisition
At campaign start, Rize OC was averaging ~$350 CPA — leaving significant room to improve efficiency before scaling spend.
Generic Campaign Structure
Campaigns were too broad, sending all traffic to general pages regardless of what the user was searching for, hurting relevance and conversion rates.
No Geographic Segmentation
In-state and out-of-state traffic was mixed together, making it impossible to optimize budget allocation by market performance.
Single-Channel Dependency
The account relied solely on Google Ads with no Bing or Meta presence, limiting reach and leaving high-intent audiences untapped.
Build a scalable acquisition system — not just bigger campaigns.
Sweet Media rebuilt the paid media architecture around six core pillars — each designed to improve efficiency at scale rather than just increase spend.
Intent-Based Campaign Segmentation
Instead of broad campaigns for generic terms, Sweet Media built highly specific campaigns around service line, substance type, diagnosis, and program level — benzo detox, fentanyl detox, alcohol detox, PHP, IOP, mental health, and dual diagnosis each got their own campaign structure.
Match Type Testing by Campaign Category
Exact and phrase match for high-intent detox campaigns where traffic quality was critical. Selective broad match for outpatient and mental health campaigns where conversion data supported it. Exact match test campaigns to measure true keyword-level quality scores.
In-State vs. Out-of-State Campaign Separation
Separate campaigns for California-based searches and out-of-state searches, with ZIP code targeting across the US to identify and scale into the highest-performing geographic markets for VOBs and admissions.
Dedicated Landing Pages for Every Campaign
Every campaign received at least 5 dedicated landing pages built around message match. Benzo detox traffic went to a benzo detox page. Fentanyl detox traffic went to a fentanyl detox page. The more specific the search, the more specific the landing page.
Ad Headline Testing with Keyword & Location Modifiers
Headline variations tested across treatment type, substance, program level, location, insurance language, and urgency. Aligning ad copy more closely with user search intent improved click-through rates and lead quality.
Multi-Channel Expansion
As Google Ads performance stabilized, Sweet Media expanded the acquisition system to Bing Ads and Meta Ads — creating a full multi-channel paid media engine that captured demand across all major platforms.
30× scale. 67% lower CPA. In 4 months.
$10K to $300K/Month in Ad Spend
Within 4 months, Rize OC scaled from approximately $10,000/month to $300,000/month in total ad spend across Google, Bing, and Meta — a 30× increase in scale without sacrificing lead quality or efficiency.
CPA Reduced from $350 to $115
By restructuring campaigns around search intent, improving landing page relevance, and building a data-driven optimization system, average CPA dropped from ~$350 to ~$115 — a 67% reduction achieved while simultaneously scaling spend 30×.
$1,500 Average Cost Per VOB
Full-funnel tracking allowed Sweet Media to optimize not just for leads, but for verified insurance benefits — a critical downstream metric in behavioral health. The account now averages $1,500 per VOB at scale.
$8,000 Average Cost Per Admit
With VOB and admission data feeding back into campaign optimization, the account achieved a predictable $8,000 average cost per admit — giving Rize OC a clear, scalable acquisition cost model for continued growth.
Full Multi-Channel Acquisition System
Google Ads, Bing Ads, and Meta Ads now operate as a coordinated multi-channel system — each platform serving a distinct role in the acquisition funnel and contributing to a more resilient, diversified lead pipeline.
A paid media system built to scale
without losing efficiency.
"Scaling from $10K to $300K/month isn't just a budget decision — it's a systems decision. The campaign structure, landing pages, geographic segmentation, and full-funnel tracking all had to be in place before the spend could scale efficiently."
Ready to scale your treatment center's
paid advertising?
Sweet Media builds paid media systems for behavioral health and addiction treatment providers that scale efficiently. If your treatment center is ready to grow ad spend without sacrificing CPA — we can help.