Founder
Ethan Sweet
StrategyBusiness DevClient Relations
ABOUT SWEET MEDIA
The agency
we wished existed.
Sweet Media was founded in 2023 after watching behavioral health facilities get burned by generalist agencies running e-commerce playbooks. So we built the specialist shop — one that speaks the language of treatment and measures success in admissions.
AGENCY FILE
sweet media
- founded
- 2023 · costa mesa, ca
- team
- 6 specialists · no generalists
- focus
- behavioral health · exclusively
- we measure
- admissions + census · not clicks
- we are not
- a treatment facility · a lead broker
- independent ranking
- web tonic 2026 · treatment google ads
THE TEAM
Six specialists.
One focus.
Everyone here was hired for deep behavioral health expertise. No generalists, no junior coordinators.
SEO Lead
Jake Champion
Organic SEOLocal SEOTechnical SEO
Google Ads Lead
Nick Sperr
Google AdsPPCSearch Strategy
Meta Ads Lead
Casey Sullivan
Meta AdsFacebookCreative Strategy
Business Development
Emma Ford
Client RelationsOnboardingStrategy
Lead Developer
Sean McPheeters
Web DevCROUX Design
OUR STORY
Why we only do
behavioral health.
Behavioral health marketing is uniquely complex — compliance requirements, patient privacy, platform ad restrictions, and the emotional weight of the patient journey. Generalist agencies can't carry that. Specialists can.
So we built the agency we wished existed — one that speaks the language of treatment and measures success in admissions and census, not impressions and click-through rates.
“We don't work with everyone. We work with behavioral health — exclusively. That focus means sharper strategy, compliance-aware execution, and a team that already speaks your language.”
WHAT WE RUN ON
Exclusive Focus
Only behavioral health. Every strategy, keyword, and ad is informed by deep market expertise — not a generic playbook.
Compliance First
HIPAA awareness is built into every campaign, landing page, and piece of content. We protect your patients and your license.
Full Transparency
Real-time dashboards, weekly calls, zero black boxes. Every dollar is tracked to a real admission outcome.
Mission-Driven
When your census is full, more people get help. That's why we do this work.
THE JOURNEY
Deep roots in
behavioral health.
- 2018Early BH marketing work that informed how we structure campaigns today
- 2019Expanded to paid media and local SEO for multi-location networks
- 2021Launched web development practice for treatment center websites
- 2022Expanded paid media and local SEO for multi-location treatment networks
- 2023Sweet Media founded in Costa Mesa, CA by Ethan Sweet
- 2024Pioneered AI SEO (GEO) for behavioral health — first in the industry
- 2025Published named case studies for California Prime Recovery and Rize OC
Start with a
strategy call.
Tell us about your facility and your census goals. A senior strategist — not a sales rep — will walk your market and bring a plan.
30 minutes · free · no commitment
- 01
Market Read
Where your program sits in your market's search and ads landscape.
- 02
Channel Mix
SEO, paid, social, web — what we'd prioritize for your census goals.
- 03
Compliance Review
LegitScript and HIPAA gaps in your current marketing.
- 04
Next Steps
A clear 90-day path — whether we work together or not.