Built forBehavioral Health.Nothing Else.
Sweet Media is a boutique digital marketing agency founded in Costa Mesa, California. We work exclusively with behavioral health treatment centers — residential programs, detox facilities, IOP clinics, sober living homes, and mental health practices.
Six Specialists.
One Focus.
Every person at Sweet Media was hired for one reason — deep expertise in behavioral health marketing. No generalists, no junior coordinators. Just specialists who know your world.
Ethan Sweet
Ethan founded Sweet Media after spending years watching behavioral health facilities struggle with generic marketing agencies that didn't understand the industry. He built Sweet Media to be the agency he wished existed — one that speaks the language of treatment, understands compliance, and measures success in admissions, not impressions.
Jake Champion
Jake leads all organic search strategy at Sweet Media. With deep expertise in behavioral health SEO — from technical audits to AI-optimized content — he's responsible for the rankings that drive consistent, high-intent traffic to our clients' facilities.
Nick Sperr
Nick owns all Google Ads strategy at Sweet Media. From LegitScript-compliant campaign builds to precision keyword targeting and bid optimization, he consistently delivers CPAs well below industry benchmarks for behavioral health programs across the country.
Casey Sullivan
Casey leads all Meta advertising at Sweet Media, specializing in compliant creative strategy and audience targeting for behavioral health programs. She has a proven track record of building high-ROAS campaigns on Facebook and Instagram that reach families at the right moment with the right message.
Emma Ford
Emma is the first person most clients talk to at Sweet Media. She leads new client relationships, ensures every onboarding is seamless, and serves as the bridge between client goals and our internal strategy team. Her background in behavioral health operations gives her a unique perspective on what facilities actually need.
Sean McPheeters
Sean builds and maintains the websites, landing pages, and conversion infrastructure that power our clients' digital presence. From high-converting admissions pages to full facility website builds, he ensures every pixel is optimized for both user experience and search performance.
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Why We Only Do
Behavioral Health.
Sweet Media was founded in 2023 by Ethan Sweet after watching behavioral health facilities repeatedly get burned by generalist agencies that didn't understand the industry — agencies that ran the same playbooks they used for e-commerce and real estate, with predictably poor results.
The behavioral health marketing landscape is uniquely complex. Compliance requirements, patient privacy laws, platform advertising restrictions, and the emotional weight of the patient journey all demand a level of specialization that generalist agencies simply can't provide.
So we built the agency we wished existed. One that speaks the language of treatment, understands the compliance landscape, and measures success in admissions and census — not impressions and click-through rates.
“We don't work with everyone. We work with behavioral health — exclusively. That focus means faster results, sharper strategy, and a team that already speaks your language.”
Exclusive Focus
We only work with behavioral health. Every strategy, every keyword, every ad is informed by years of deep market expertise — not a generic playbook adapted from another industry.
Compliance First
HIPAA awareness isn't a checkbox for us — it's built into every campaign, landing page, and piece of content we produce. We protect your patients and your license.
Full Transparency
Real-time dashboards, weekly calls, zero black boxes. Every dollar is tracked to a real admission outcome. You always know exactly what's working and why.
Mission-Driven
We believe effective marketing for behavioral health facilities saves lives. When your census is full, more people get the help they need. That's why we do this work.
Seven Years of
Focused Growth.
Sweet Media founded in Costa Mesa, CA by Ethan Sweet
First 10 behavioral health clients — exclusively residential treatment
Expanded to paid media and local SEO for multi-location networks
Launched web development practice for treatment center websites
Grew to 30+ active clients across 15 states
Pioneered AI SEO (GEO) for behavioral health — first in the industry
40+ active clients, 92% retention rate, $420 avg. cost-per-admission
Work With Us
Ready to Grow
Your Census?
We take on a limited number of new clients each quarter to ensure every facility gets the attention it deserves. If you're ready to talk, we'd love to hear about your program.
Let's Talk About Your Program.
30-minute call — no pitch, just strategy tailored to your facility.