INDUSTRIES WE SERVE
Marketing for
behavioral health.
We don't serve every industry — we go deep on one. Every strategy is built on real market knowledge, compliance expertise, and verified results across six core program types.
one industry · six program types · zero generalists
PROGRAM TYPES
06
- 01Residential Treatment
- 02Detox & PHP Programs
- 03Outpatient & IOP
- 04Sober Living Homes
- 05Dual Diagnosis
- 06Mental Health Practices
EVERY PROGRAM TYPE HAS UNIQUE CHALLENGES
six specialties · real admissions growth
01 · The Long Decision
Residential Treatment
Full-service marketing for 30, 60 & 90-day programs. We fill your census with patients ready for long-term recovery.
- census-focused campaigns
- family nurture sequences
- insurance-aware landing pages
The reality
Families research for weeks before calling — and national chains outspend you the whole way.
The play
SEO-first content plus retargeting sequences that nurture families through the entire decision window.
02 · The Crisis Window
Detox & PHP Programs
Urgency-optimized campaigns for detox and partial hospitalization. Meet patients at their moment of need.
- crisis-intent landing pages
- legitscript-aware paid
- bed-availability messaging
The reality
Patients search in crisis — you have minutes, not days, to respond. And Google restricts detox ads.
The play
24/7 call tracking, rapid-response crisis pages, and LegitScript-aware campaign structures.
03 · The Local Fight
Outpatient & IOP
Local and regional marketing for intensive outpatient programs. Own your market and convert searchers to intakes.
- hyper-local seo
- evening & virtual iop
- review generation systems
The reality
Every IOP in your zip code bids on the same keywords — and patients choose on proximity.
The play
Hyper-local SEO, evening and virtual program campaigns, and review generation that builds local authority.
04 · The Referral Game
Sober Living Homes
Consistent occupancy through digital visibility. Connect transitional housing programs with the right residents.
- local seo authority
- treatment-center partnerships
- family trust content
The reality
Most leads come from treatment-center referrals, not search — and unregulated competitors hurt category trust.
The play
Partnership funnels with residential centers, family-trust content, and local SEO authority.
05 · The Clinical Bar
Dual Diagnosis
Nuanced, compliant campaigns for co-occurring disorders. Clinical credibility meets precision targeting.
- clinical credibility signals
- co-occurring content funnels
- family education sequences
The reality
The highest regulatory scrutiny in the category — and families need education before they'll reach out.
The play
Educational funnels, clinical credibility signals, and segmented co-occurring campaigns.
06 · The Condition Search
Mental Health Practices
Grow your patient pipeline with authority marketing — from group therapy practices to psychiatric clinics.
- condition-specific seo
- telehealth-ready campaigns
- insurance-first intake
The reality
Patients search specific conditions, not 'mental health' — and telehealth made every competitor national.
The play
Condition-specific SEO and insurance-first intake pages that convert anxious searchers into patients.
Don't see your specialty? We work with every behavioral health program type.
Talk to us about your marketCOMMON QUESTIONS
Industry questions,
answered.
Marketing for your specific behavioral health program type.
07 entries
Get a strategy for
your program type.
Tell us about your program and market — we'll map the channel mix, keyword gaps, and a 90-day plan built for your level of care.
5 business days · 100% free · no commitment
- 01
Market & Competitor Audit
Who owns your program's searches in your market — and where they're weak.
- 02
Keyword + Channel Map
The terms and channels that actually produce admissions for your level of care.
- 03
Compliance Check
LegitScript, HIPAA, and platform-policy gaps in your current marketing.
- 04
90-Day Growth Plan
A prioritized plan with projected volume — built for your census goals.