PAID MEDIA
Addiction treatment
PPC for centers.
An addiction treatment PPC agency runs Google Ads and Meta for treatment and mental health centers. Reports list spend, calls, and form fills by channel, including Google, Meta, and connected TV.
legitscript-ready accounts · every call recorded · cpa, not clicks
independent ranking · web tonic 2026 · treatment google adsTHE MOMENT OF CRISIS
google ads · live auction
adyour center · orange countyposition 1
Detox & Residential — Admissions Answered 24/7
tap to call · answers in one ring
incoming call
A mother looking for a bed for her son.
won with quality score · not the highest bid
GOOGLE AND META
What we do each month
as an addiction treatment PPC agency.
Each month the same account work runs on Google Ads and Meta, and the report lists what changed.
The industries page names the program types we advertise, including detox, residential, PHP, and IOP.
- We build Google Ads and Meta campaigns around the programs you want families to find.
- We handle LegitScript-certified account setup, which Google requires before addiction treatment ads can run.
- We add the searches families use and block terms that do not match the program you offer.
- We test ad copy on Google Ads and Meta and keep the lines that earn the click.
- We track phone calls and form fills so you can see which ads produced a contact.
- We recommend landing page changes, and our web development team can rebuild a page when you ask.
- The monthly report covers spend, calls, and form fills, and the results page shows past campaign write-ups.
How cost works
for Google and Meta.
- AD SPEND
- You pay Google and Meta directly for ad spend, and that bill is separate from our fee.
- MANAGEMENT
- Paid media management stays month to month, and we quote the fee after we review the account.
- SEO FEES
Core SEO + AEO is $3,000 a month on our SEO page, and Growth is $5,000 a month.
Growth adds a full website redesign to everything in Core, and neither price is a PPC fee.
A free media audit is how we review the account before we quote the management fee.
Request a free media auditFOUR CHANNELS
- 01Google Ads
- 02Meta Ads
- 03TV & Streaming
- 04LinkedIn Ads
01 · High Intent
Google Ads
Capture patients searching right now. We target only the highest-intent queries — people actively looking for treatment this minute, not browsing content.
- Intent-Based Keyword Strategy
- Smart Bidding & Optimization
- HIPAA-Aware Landing Pages
- Display & Performance Max
the auction · “detox near me”
position 1 · you pay $8.41
the $14 bid pays $12.20 for #2
02 · Demand Creation
Meta Ads
Reach people before they start searching. Custom and lookalike audiences, sequenced retargeting, and creative produced in-house — across Facebook and Instagram.
- Custom & Lookalike Audiences
- Multi-Touch Retargeting
- In-House Creative Production
- Continuous A/B Testing
your center · orange county
Most insurance accepted.
Call anytime — we answer.
248 likes
yourcenter Most insurance accepted. Call anytime — we answer.
saved 214× this week · 38 dms
03 · Living-Room Reach
TV & Streaming
Run TV commercials with measurable results. Hulu, Roku, Peacock, and YouTube TV — targeted by zip code, attributed down to the phone call.
- Streaming Platform Targeting
- Hyper-Local Geo-Targeting
- Full Attribution & Reporting
- In-House :30s & :15s Spots
your center presents
Recovery starts
with one call.
zip-targeted · attributed to calls · produced in-house
04 · Referral Network
LinkedIn Ads
The channel generalists never run for treatment centers. We put your facility in front of EAP directors, private-practice therapists, and hospital UR teams — the professionals who refer patients.
- EAP & HR Director Targeting
- Therapist & Referrer Audiences
- Sponsored InMail Sequences
- Referral-to-Admission Tracking
who sent a patient · last 90 days
eap directors don’t click learn more — they forward a one-pager
BUILT FOR TREATMENT CENTERS
What rehab PPC needs
that general paid search skips.
Nick Sperr
GOOGLE ADS LEAD
Nick runs Google Ads strategy at Sweet Media, from LegitScript-ready campaign builds to keyword targeting and bidding.
LegitScript comes before any spend
Google won't serve addiction treatment ads without LegitScript certification, so we confirm certification and account approval before budget moves.
Campaigns split by level of care
Detox, residential, PHP, and IOP each get their own campaigns, keywords, negatives, and landing pages, so budgets don't compete.
Search terms get audited every week
Broad rehab queries pull in physical therapy and job seekers, so we review matched searches weekly and add negatives before waste compounds.
Bidding learns from admissions, not clicks
Qualified calls and insurance verifications feed back into Google Ads, so smart bidding optimizes toward the outcomes admissions cares about.
COMMON QUESTIONS
Paid media questions,
answered.
Budgets, LegitScript, reporting, and what makes rehab PPC different from general paid search.
10 entries
Google Ads typically deliver leads within the first 1–2 weeks of launch once proper tracking is set up. Meta campaigns can take 2–4 weeks as the algorithm learns your audience. TV and streaming campaigns build reach quickly but are best for brand awareness and retargeting support, not direct response in the first 30 days.
Behavioral health is our focus: we run Google, Meta, and TV campaigns for treatment centers, detox programs, sober living homes, and mental health clinics. We also run campaigns for healthcare companies that serve them, like billing firms and labs. Either way, we know the LegitScript requirements, Google's healthcare policies, and how families search for care.
LegitScript certification is required to run addiction treatment ads on Google. If your facility isn't yet certified, we walk you through the application process and help prepare the required documentation. If you're already certified, we ensure your campaigns comply with all Google Healthcare policies so your account stays active.
We review your existing Google Ads and Meta accounts (if any), identify structural issues, wasted spend, missed keyword opportunities, bid errors, and tracking gaps. If you don't have existing accounts, we audit your competitors and build a launch plan. Everything is delivered as a written report within 5 business days.
Every client gets a live reporting dashboard updated in real time — showing spend, impressions, leads, cost-per-lead, and ROAS by channel. We hold monthly review calls with the actual account manager (not an account rep) to discuss results, optimizations, and the next 30-day plan.
We produce everything in-house — static display ads, social creative, video ad scripts, and TV/CTV spots. You don't need to bring assets. If you have existing brand materials or video footage, we'll incorporate them. If not, we build from scratch using our own production team.
For Google Ads, we typically recommend a minimum of $5K/month in media spend to generate meaningful data and optimize efficiently. Meta can produce results starting around $3K/month. TV and streaming campaigns typically require $10K+ in media to reach meaningful impression volume. We'll give you an honest budget recommendation based on your market and competition during the free audit.
Each month we build campaigns, set up LegitScript-certified Google Ads accounts, and revise keywords and negatives. We also test ad copy, track calls and form fills, recommend landing page changes, and send a report. That list is the work, and it does not promise a set number of calls or admissions.
You pay Google and Meta for ad spend, and that bill is separate from our management fee. Management is month to month, and we quote our fee after we review the account. Core SEO + AEO is $3,000 a month, and Growth at $5,000 a month adds a full website redesign. Those SEO prices live on the SEO page, and they are not the fee for this PPC work.
Yes. Web Tonic’s “Rehab Google Ads Agencies for 2026” (updated September 4, 2026) placed Sweet Media first among treatment-center Google Ads agencies, citing the published Rize OC case study: spend from $10K to $300K/month with CPA from $350 to $115. That is one independent list, not a self-authored ranking. Read it at webtonic.io and the full Rize OC write-up on our results page.
Get your free
media audit.
We'll review your Google Ads and Meta accounts — structure, wasted spend, missed keywords, tracking gaps. No accounts yet? We audit your competitors and build the launch plan.
5 business days · 100% free · no commitment
- 01
Account Teardown
Structure, bids, and tracking gaps across Google and Meta — all documented.
- 02
Wasted-Spend Report
Every leaking dollar named — junk keywords, bad placements, bid errors.
- 03
Keyword & Audience Gaps
The high-intent searches and audiences your competitors win that you don't.
- 04
90-Day Launch Plan
A prioritized action plan with projected cost-per-admission, in 5 business days.