Ad spend budget
calculator.
What Google Ads should cost to be impactful — by program and market.
Jun–Sep 2026 live Search · current auction last 30 days
Recommended
$4,900/mo
Medical Detox · Competitive metro (LA / OC / Phoenix)
Typical CPC
$26
Cost / lead
$165
Cost / VOB
$2,025
188 clicks · 30 leads · 2.4 VOB / mo
At ~$26 CPC, medical detox needs about $4,900/mo here to produce ~30 leads and ~2.4 verified (VOB) opportunities — not just to “be running.”
Facilities in this seat typically spend $8,000–$30,000/mo on Search at Core–Growth scale.
Live Search (non-brand) across Sweet Media-managed behavioral health accounts (Jun–Sep 2026); CPC checked on the last 30 days. Leads are first-time calls and forms, not chat. VOB is uploaded verification-of-benefits. Addiction-treatment ads require LegitScript before launch. Cost per admit depends on close rate and payer mix — we model that on a strategy call. Planning figures only, not a guarantee.