Marketing for
behavioral health.

Behavioral health treatment is our focus, and our strategists, writers, and media buyers are built around rehab, detox, and mental health programs. We also take on healthcare companies that serve that market, such as billing firms, labs, and telehealth practices. That focus means we already know the compliance rules, the patient journey, and how competition works in your market.

Most of our clients offer multiple levels of care — residential plus IOP, detox plus PHP, etc. We build integrated strategies that market each service line individually while maintaining a unified brand presence. Our team will audit your full service portfolio and recommend the right channel mix for each program type.

Every campaign, landing page, and piece of content is reviewed for HIPAA awareness. We never use patient-identifying information in marketing materials without explicit consent. Our forms use encrypted transmission, our analytics are configured to exclude PHI, and our ad targeting avoids sensitive health interest categories that could violate platform policies.

Absolutely. We've managed marketing for networks with 5 to 30+ locations. Our approach scales through a combination of centralized strategy (brand messaging, creative direction, reporting) and localized execution (city-specific SEO, GBP management, local paid media). Each location gets individual attention while the network benefits from shared learnings and economies of scale.

Three things: depth, speed, and results. Depth — we know which keywords convert for detox vs. IOP vs. sober living. Speed — we don't spend your first month 'learning the industry.' Results — our average client sees measurable ranking or lead improvements within 60 days because we're not experimenting with tactics that might work.

We work with both. For new facilities, we focus on launch strategy — building digital presence from zero, generating early reviews, and establishing local authority. For established centers, we typically find significant untapped opportunity in SEO gaps, underoptimized paid campaigns, or neglected local listings. Every facility has room to grow.

Paid media campaigns can generate qualified leads within the first 2 weeks. Local SEO improvements (GBP optimization, citation fixes) typically show ranking movement in 30–45 days. Organic SEO is a longer game — meaningful ranking improvements for competitive terms usually appear in 90–120 days. We set clear expectations upfront and report on leading indicators weekly.