Results/CASE STUDY · SEO
New Hope.
1,352 to 4,761 clicks.
Monthly organic clicks grew 252% while the site ranked for 11,332 Tennessee treatment keywords.
OUTCOME FILE
SEO
- clicks
- 1,352 → 4,761 / month
- growth
- 252% peak increase
- keywords
- 11,332 ranking
- impressions
- 11.8M
- window
- Q2 2024 · Surfer + Rankability
client
New Hope Health
market
Knoxville, TN
THE BRIEF
An outpatient addiction treatment provider needed a scalable organic growth system.
When Sweet Media began SEO work in Q2 2024, New Hope Health had minimal organic visibility. We built a content engine — Surfer-driven outpatient and sober living pages, Knoxville and statewide Tennessee local SEO, technical cleanup, and a clearer URL structure — so the site could compete for outpatient rehab searches.
252%
peak click growth
WHAT WE RAN
Surfer & Rankability content
Knoxville & Tennessee local SEO
Technical SEO cleanup
URL & information architecture
Family education content
Internal linking
Outpatient addiction treatment · Tennessee
THE CHALLENGE
Organic visibility had to be built from the ground up.
Before Sweet Media's SEO engagement, New Hope Health lacked the content depth, local relevance, and technical foundation needed to capture organic search demand in one of Tennessee's most competitive behavioral health markets.
Starting monthly clicks
1,352
Thin, unoptimized content
High-intent outpatient addiction and treatment pages lacked the depth, structure, and keyword alignment needed to compete for rehab searches across Tennessee.
Weak local relevance
Despite operating in Knoxville, the site wasn't capturing local search demand for Tennessee outpatient addiction treatment, sober living, and rehab queries.
Disorganized URL structure
Pages were scattered across inconsistent URL patterns, making it harder for Google to understand site hierarchy and for users to navigate service and location content.
Limited organic footprint
The site had minimal organic visibility at the start of the engagement — no scalable content system to build long-term search traffic for admissions-intent queries.
THE STRATEGY
Build a content engine, not just a few optimized pages.
Six pillars. One organic system. Click a line to see how it ran.
Outpatient & sober living page depth
Core outpatient, PHP, and sober living pages were expanded with Tennessee-specific copy and Surfer-driven structure — targeting the informational gaps that kept New Hope from ranking for high-intent outpatient rehab queries.
- 01Outpatient pageslevel of care
- 02PHP pageslevel of care
- 03Sober living pagescontinuum
- 04Tennessee copygeo match
THE RESULTS
252% more clicks.
11,332 keywords. Documented in GSC.
Traffic
4,761
Feb 2025
1,352
Peak Jan 2026
4,761
Monthly organic clicks scaled from 1,352 to 4,761
Google Search Console shows monthly organic clicks growing from 1,352 in February 2025 to a peak of 4,761 in January 2026 — a 252% increase as the SEO content system matured. Total organic clicks since engagement start reached 50,480 across 11.8 million impressions.
Keywords
11,332
11,332 organic keywords now ranking
Semrush data shows New Hope Health ranking for 11,332 organic keywords with an estimated 9,243 monthly organic visits — building a broad search footprint across treatment-specific, informational, and branded queries.
Local
593
Tennessee local search visibility
Local query performance improved across Knoxville and Tennessee addiction treatment searches — including 593 clicks for "new hope knoxville tn" at position 1.0 and 111 clicks for "sober living knoxville tn" in Google Search Console.
Content
Surfer
Content optimization driving page-level wins
Surfer- and Rankability-optimized blog and treatment pages became top organic traffic drivers — including service area and sober living pages earning hundreds of incremental clicks on high-intent Tennessee treatment queries.
Brand
#1
Brand search strength in Knoxville
Branded search for "new hope knoxville tn" earned 593 organic clicks at position 1.0, while "new hope healthcare institute knoxville tn" ranks at position 1.0 — signaling stronger brand discovery and direct facility search visibility.
Calls
27,368
27,368 tracked inbound calls with channel attribution
CallRail data via Windsor.ai shows 27,368 inbound calls since engagement start — each attributed via dynamic number insertion to the SEO landing page or paid campaign that drove it. Average monthly call volume rose from 858 in the first six months of tracking to 1,166 in the most recent six months.
IA
Hubs
Organized URL structure supporting growth
Cleaner information architecture across treatment, service areas, and blog hubs gave Google a clearer map of New Hope Health's services — supporting sustained impression growth as new and optimized pages entered the index.
New Hope Health's organic growth came from building a system — not patching individual pages. Content optimization through Surfer and Rankability, local pages for Knoxville and Tennessee, technical cleanup, and a cleaner URL structure all compounded into measurable search visibility.
THE LEDGER
Before vs. after.
Documented.
BEFORE / AFTER
| Metric | Feb 2025 | Peak Jan 2026 |
|---|---|---|
| Monthly organic clicks (peak) | 1,352 | 4,761 |
| Total organic clicks (GSC) | — | 50,480 |
| Google Search impressions | — | 11.8M |
| Organic keywords (Semrush) | — | 11,332 |
| Est. monthly organic traffic | — | 9,243 |
| Engagement start | Q2 2024 | Ongoing |
Monthly organic clicks (peak)
Feb 2025
1,352
Peak Jan 2026
4,761
Total organic clicks (GSC)
Feb 2025
—
Peak Jan 2026
50,480
Google Search impressions
Feb 2025
—
Peak Jan 2026
11.8M
Organic keywords (Semrush)
Feb 2025
—
Peak Jan 2026
11,332
Est. monthly organic traffic
Feb 2025
—
Peak Jan 2026
9,243
Engagement start
Feb 2025
Q2 2024
Peak Jan 2026
Ongoing
Monthly organic clicks — Google Search Console
Feb '25
1,352
Jul '25
2,611
Jan '26
4,761
Jun '26
2,425
CALLRAIL · Jun 2024 – Jun 2026
Consistent inbound call volume with channel attribution.
CallRail data via Windsor.ai tracks inbound calls with source attribution across SEO landing pages and paid campaigns — sustained admissions-intent phone volume alongside organic traffic growth.
27,368
inbound calls
858 → 1,166
monthly avg
+36%
monthly growth
Source: 589-056-475 (Windsor)
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- 01
Market read
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- 02
Content system
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- 03
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- 04
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