Results/CASE STUDY · SEO + WEB + LINKEDIN
Cipher.
2 top-10 keywords. Then 87.
Monthly organic clicks moved from 100 to 889 after the website rebuild, as high-intent billing and RCM terms entered the index.
OUTCOME FILE
SEO
- top 10
- 2 → 87 keywords
- clicks
- 100 → 889 / month
- flagship
- BH RCM 85 → 5
- impressions
- 5,316 → 99,802 / month
- window
- May 2026 rebuild · Apr–Jul content
client
Cipher Billing
market
Costa Mesa, CA · National
THE BRIEF
A national billing company needed buyers to find them on the terms that start an RFP.
Before the May 2026 rebuild, Cipher's search footprint was almost entirely branded. Ahrefs showed two keywords in Google's top 10. The clicks in Search Console were people already looking for the company by name.
CFOs searching behavioral health revenue cycle management, detox billing, or IOP billing landed somewhere else. We rebuilt the WordPress site on Next.js, published a billing and RCM content system, and used LinkedIn as the B2B layer so commercial demand could attach to real money pages.
87
keywords now in the top 10
WHAT WE RAN
Website rebuild (WP → Next.js)
Migrated Cipher off WordPress and Elementor onto a crawlable Next.js site with a commercial H1 and a professional system buyers can take seriously.
Service-page information architecture
One URL per level of care and decision service — RCM, IOP, detox, credentialing, UR, VOB — so commercial queries have a page to rank.
Billing & RCM content engine
55 posts from April through July on CPT codes, denials, and reimbursement, written to feed the service URLs rather than sit as an orphan blog.
High-intent keyword capture
Mapped billing and RCM heads onto the new money pages. Behavioral health revenue cycle management moved from position 85 to 5.
LinkedIn operator publishing
Near-daily posts on credentialing, VOB, PHP auth, and out-of-network billing — the same language CFOs search, pointed at the new site.
Internal linking into money pages
CPT guides and denial articles route into IOP, RCM, and contact so research traffic does not dead-end on an informational URL.
Behavioral health billing · National B2B
THE CHALLENGE
Brand search was the whole business.
Cipher already had a name in behavioral health billing. What it did not have was a site or a content system that could rank when a treatment-center operator searched for the service, not the brand.
Top-10 keywords, Feb 2026
2
Brochure site, no money-page system
The WordPress homepage read as a slogan, not a commercial landing page for behavioral health billing services. Service intent had nowhere durable to rank.
- Slogan H1 instead of “behavioral health billing services”
- No dedicated IOP, detox, RCM, or credentialing money pages
- Thin homepage with no Organization schema
Almost no high-intent footprint
February 2026 Ahrefs data showed two keywords in the top 10. Google Search Console clicks were branded. Commercial heads sat on page 3–8 or did not appear at all.
Buyers evaluate vendors on LinkedIn
Billing contracts are decided by CFOs, billing managers, and owners who live in LinkedIn more than they live in brand search. The company page was not carrying the same operator language the new site needed to rank for.
No research layer before the RFP
There was no CPT, denial, or reimbursement library to earn the research visits that precede a billing-company shortlist. Informational demand had no Cipher URL to land on.
THE STRATEGY
Rebuild the site.
Rank the money terms. Publish where buyers already are.
Six moves. One B2B system. Click a line to see how it ran.
WordPress to Next.js rebuild
In May 2026 we migrated Cipher off WordPress and Elementor onto the Sweet Media Next.js platform — Marcellus and Montserrat, a quiet-luxury professional system, and a crawlable service IA. Paid landers stayed noindexed with AdsBot allowances so organic and paid did not compete.
- 01
WP / Elementor
Brochure templates, slogan H1
- 02
Next.js platform
May 6–16 2026 cutover
- 03
Service IA
One URL per billing program
- 04
PPC landers
Noindex + AdsBot allow
THE RESULTS
2 became 87.
Clicks followed the rankings.
Brand clicks stayed roughly flat. The growth is non-brand demand attaching to new pages — ranking first, then traffic. Impression growth still outruns click harvest on AIO-heavy CPT SERPs.
Rankings
87
Month 1
2
Month 4
87
Keywords in Google's top 10 moved from 2 to 87
Ahrefs US: February 2026 had one top-3 keyword and one in positions 4–10. August 2026 shows 27 in the top 3 and 60 in positions 4–10. That is the sharpest ranking change on the account.
Traffic
889
Monthly organic clicks moved from 100 to 889
Google Search Console date dimension: January 2026 was 100 clicks. July 2026, the first full harvest month after the May rebuild, was 889 — a 789% increase. Last 91 days (May 13–August 11) were 1,865 clicks versus 656 in the prior 90 days.
Flagship
5
Behavioral health revenue cycle management climbed 85 to 5
Ahrefs US, March 1 versus August 13 2026. The matching URL is /behavioral-health-revenue-cycle-management. Advertisers pay about $814 a click on that term. Related queries — behavioral health revenue cycle (new at 7) and behavioral healthcare revenue cycle management (36 to 7) — moved with it.
Pages
Service
IOP, detox, residential, and OON pages started earning
GSC May 13–August 11: /iop-billing-services 49 clicks and 9,392 impressions; /detox-billing-services 35 and 4,590; /residential-treatment-billing-services 36 and 5,676; /out-of-network-vs-in-network-therapy-billing 34 and 9,304. Those URLs were not a commercial footprint before the rebuild.
Demand
99.8K
Monthly impressions moved from 5,316 to 99,802
January 2026 versus July 2026 in GSC. Average position improved from 34.4 to 7.5. CTR fell as the mix shifted from branded queries to informational and commercial SERPs — including AIO-heavy CPT lookups — which is why we lead with rankings and clicks, not CTR.
2,979
LinkedIn carries the same operator language as the site
The public company page has 2,979 followers and a near-daily cadence on credentialing, VOB, PHP authorization, and out-of-network billing. That is a point-in-time count, not a claimed growth percentage. LinkedIn is the distribution layer on top of the new money pages.
Engine
55
55 published billing posts fed the service URLs
April 9 through July 20 2026. The CPT psych-evaluation guide is the largest single informational URL (330 clicks / 68,074 impressions in the last 91 days). It is a research door, not the conversion page — internal paths point that traffic at IOP, RCM, and contact.
Cipher did not need more people searching the brand. It needed the site to exist on the terms a treatment-center CFO types before they ask for an audit. The rebuild, the money pages, and the LinkedIn cadence are the same system.
THE LEDGER
Before vs. after.
Documented.
BEFORE / AFTER
| Metric | Month 1 | Month 4 |
|---|---|---|
| Keywords in Google top 10 (Ahrefs US) | 2 (Feb 2026) | 87 (Aug 2026) |
| Monthly organic clicks (GSC) | 100 (Jan 2026) | 889 (Jul 2026) |
| Monthly impressions (GSC) | 5,316 | 99,802 |
| BH RCM position (Ahrefs US) | 85 | 5 |
| Organic keywords ranking (Ahrefs) | ~8 | 102 |
| Est. monthly organic visits (Ahrefs) | 41 | 457 |
| Website rebuild | WordPress | May 2026 · Next.js |
Keywords in Google top 10 (Ahrefs US)
Month 1
2 (Feb 2026)
Month 4
87 (Aug 2026)
Monthly organic clicks (GSC)
Month 1
100 (Jan 2026)
Month 4
889 (Jul 2026)
Monthly impressions (GSC)
Month 1
5,316
Month 4
99,802
BH RCM position (Ahrefs US)
Month 1
85
Month 4
5
Organic keywords ranking (Ahrefs)
Month 1
~8
Month 4
102
Est. monthly organic visits (Ahrefs)
Month 1
41
Month 4
457
Website rebuild
Month 1
WordPress
Month 4
May 2026 · Next.js
Monthly organic clicks — Google Search Console (complete months)
May '25
88
Jan '26
100
May '26
397
Jul '26
889
Ready to rank for the terms that
close billing contracts?
A senior strategist will walk your market and tell you what this website, SEO, and LinkedIn system would look like for a B2B behavioral health brand.
30 minutes · free · no commitment
- 01
Market read
Where you rank today on billing, RCM, and vendor-intent queries.
- 02
Money-page map
Which service URLs should own which commercial terms.
- 03
LinkedIn + site system
How operator publishing and the website reinforce each other.
- 04
90-day path
A plan — whether we work together or not.